{"title":"Baby Essentials","description":"\u003cp\u003eExplore our curated range of baby essentials — quality picks, fast dispatch, 30-day returns.\u003c\/p\u003e","products":[{"product_id":"mamas-papas-alto-smart-swing-cashmere-bluetooth-enabled-baby-swing-with-remote-music-and-5-speeds","title":"Mamas \u0026 Papas Alto Smart Swing Cashmere - Bluetooth Enabled Baby Swing With Remote Music And 5 Speeds","description":"\u003cp\u003eThe Alto Swing combines smart technology with modern styling.\u003c\/p\u003e\u003cp\u003eSuitable from birth to around 9kg.\u003c\/p\u003e\u003cp\u003eUsing Bluetooth connectivity, remote-control setting and a touch screen, parents can play music or white noise, change its motion, adjust sound volume and even set timers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWith 5 swing speed settings\u003c\/li\u003e\n\u003cli\u003e10 integrated melodies – plus endless music and white noise options through Bluetooth connectivity\u003c\/li\u003e\n\u003cli\u003eDifferent timer options, 8\/15\/30 minutes.\u003c\/li\u003e\n\u003cli\u003eToy bar with sensory development toys\u003c\/li\u003e\n\u003cli\u003e2 recline positions parents have freedom to personalize their baby’s experience every time.\u003c\/li\u003e\n\u003cli\u003eSeat lock\u003c\/li\u003e\n\u003cli\u003eSuitable from birth to around 9kg.\u003c\/li\u003e\n\u003cli\u003eUsable by both mains and batteries. Requires 3 X AA batteries and 1 X CR2025 button cell (Not included).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlus, its chic aesthetic – soft neutral tone with natural wood-effect base - complements a grown-up interior.\u003c\/p\u003e","brand":"Viagadget","offers":[{"title":"Default Title","offer_id":59068543402319,"sku":"10378856","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/8319\/3167\/files\/10378856.jpg?v=1791489379"},{"product_id":"mamas-and-papas-playmat-and-gym-welcome-to-the-world-duckling-quilted-faux-fur-base-with-hanging-musical-toy","title":"Mamas and Papas Playmat and Gym Welcome to the World Duckling - Quilted Faux Fur Base with Hanging Musical Toy","description":"\u003cp\u003eMamas \u0026amp; Papas have given their iconic playmat a makeover and this time their Duckling - plus her friends, the moon and stars - plays the starring role. With a quilted padded faux fur base, it’s super comfy. To entertain and stimulate, the playmat includes a hanging musical toy (playing ‘You are my sunshine’), soft duckling tummy time toy with textured teether and mirror, and four hanging toys. Developmental features include crinkle material, chimes, rattles and squeakers to explore and develop their senses, from birth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey features:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHanging musical toy accompanied by ‘You are my Sunshine’ music.\u003c\/li\u003e\n\u003cli\u003eDuckling tummy time toy with textured teether and mirror.\u003c\/li\u003e\n\u003cli\u003eFour hanging toys.\u003c\/li\u003e\n\u003cli\u003eComfy quilted and padded faux fur base.\u003c\/li\u003e\n\u003cli\u003eDevelopmental features include crinkle material, chimes and squeakers to explore and develop their senses.\u003c\/li\u003e\n\u003cli\u003eSuitable from birth.\u003c\/li\u003e\n\u003cli\u003eOn-trend neutral colour palette, to suit most interiors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eSpecifications:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRecommended Use:\u003c\/b\u003e From birth\u003cbr\u003e\u003cb\u003eDimensions:\u003c\/b\u003e W90 x L90 x H59 cm\u003cbr\u003e\u003cb\u003eProduct Care:\u003c\/b\u003e The playmat base and tummy time accessory are machine washable at 40°C. All other items wipe clean only.\u003cbr\u003e\u003cb\u003eSafety Warning:\u003c\/b\u003e WARNING! To avoid possible entanglement or strangulation injury, remove gym arch when baby begins to push up on their hands and knees. Adult assembly required. Remove the toy arches from the base unit as soon as your child starts to push up on hands and knees (approx. 5 months). The gym arches are a sprung structure and care should be taken whenever removing them from the playmat.\u003c\/p\u003e","brand":"Viagadget","offers":[{"title":"Default Title","offer_id":59068543533391,"sku":"7736RE400","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/8319\/3167\/files\/mamas-papas-toys-mamas-papas-playmat-gym-welcome-to-the-world-duckling-mamas-papas-playmat-gym-welcome-to-the-world-duckling-72198951993723.jpg?v=1791489381"},{"product_id":"sona-next-to-me-crib-beige-safe-and-comforting-bedside-co-sleeping-crib-for-newborns","title":"Sona Next To Me Crib Beige - Safe And Comforting Bedside Co Sleeping Crib For Newborns","description":"\u003ch3\u003eNext To Me Crib - Key Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe \u0026amp; Comforting\u003c\/strong\u003e – Keep your newborn close through the night with the Sona baby bedside crib, designed for safe co-sleeping while giving your baby their own secure sleep space.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNext-to-Me Crib for Newborns\u003c\/strong\u003e – Ideal as a newborn next to me crib, allowing you to respond quickly to feeds, soothing and night-time checks without leaving your bed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeight Adjustable for Most Beds\u003c\/strong\u003e – Easily adapts to fit standard adult beds, making it a practical bedside cot or next to me cot for modern family bedrooms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable Mesh Sides\u003c\/strong\u003e – Promotes airflow and visibility, helping your baby sleep comfortably while giving parents peace of mind throughout the night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStylish\u003c\/strong\u003e \u003cstrong\u003eNeutral Beige Finish\u003c\/strong\u003e – A calm, modern beige crib that blends effortlessly with contemporary interiors and neutral nursery themes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable Mattress Included\u003c\/strong\u003e – Comes complete with a supportive mattress, so your baby can sleep soundly from their very first night at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecure \u0026amp; Sturdy Design\u003c\/strong\u003e – Built with safety in mind, the Sona baby crib offers a stable, reassuring sleep environment for everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eMeets BS EN 1130:2019 Safety Standard – tested and certified for safe co-sleeping\u003c\/em\u003e\u003c\/p\u003e","brand":"Viagadget","offers":[{"title":"Default Title","offer_id":59068543664463,"sku":"56475685650809","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/8319\/3167\/files\/IMG_0799_2048x2048_dc786da0-92d1-4754-9adb-d032f7400eec.jpg?v=1791489383"},{"product_id":"bumbo-floor-seat-hemlock-safe-stable-sit-up-seat-for-curious-babies-aged-3-to-12-months","title":"Bumbo Floor Seat Hemlock - Safe Stable Sit Up Seat For Curious Babies Aged 3 To 12 Months","description":"\u003cul\u003e \u003cli\u003eThe floor seat is intended for babies who cannot sit up unaided between 3 to 12 months. Although the period of use is limited, the floor seat is priceless during this stage of a babies development when they are particularly curious about their environment and more content to sit up than lying down\u003c\/li\u003e \u003cli\u003eOnce your baby can sit up unaided we recommend the bumbo multi seat which allows more freedom of movement for older babies and toddlers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eKey Features \u0026amp; Benefits:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSuitable from 3 to 12months approx\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eContoured for ultimate support\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe deep seating surface and elevated leg openings gently reclines the baby toward the centre of the rounded backrest easing the baby into an upright position\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eSuper soft comfort\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe seat is made of a luxurious high quality foam similar to the foam used in modern day car seats\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003e3 point safety harness\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAs the floor seat is not designed to be totally restrictive it is provided with a 3 point safety harness to prevent wriggly babies from falling out\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eEasy to clean\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe leather like outer skin of the foam is easily wiped off using a damp cloth\u003c\/li\u003e \u003c\/ul\u003e","brand":"Viagadget","offers":[{"title":"Default Title","offer_id":59068543697231,"sku":"6009662502475","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/8319\/3167\/files\/low_resolution_bumbo-floor-seat-hemlock.jpg?v=1791489382"},{"product_id":"puggle-dreamy-twin-bedside-crib-safe-co-sleeping-for-twin-newborns-keeps-both-babies-close-by-your-side","title":"Puggle Dreamy Twin Bedside Crib - Safe Co-Sleeping For Twin Newborns Keeps Both Babies Close By Your Side","description":"\u003cp\u003eWelcoming twins into the world is twice the joy and we’re here to help make those early months feel that little bit easier. The Puggle Dreamy Twin Bedside Crib is a safe and practical co sleeping solution designed especially for newborn twins. It keeps both babies close by your side, so you can settle, soothe and check on them with ease throughout the night.\u003c\/p\u003e\u003cp\u003eThoughtfully designed with comfort, safety and everyday convenience in mind, this breathable twin bedside crib gives each baby their own cosy space while still sharing the same crib. It’s everything you need, right where you need it simple, reassuring and made for real family life.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSuitable from birth to 6 months up to 9kg per baby\u003c\/li\u003e\n\u003cli\u003eDesigned for Twins: Twin bedside crib with a clever fixed mesh dividing barrier, giving each baby their own separate sleeping area while still keeping them close together.\u003c\/li\u003e\n\u003cli\u003eBreathable Mesh Sides: Full mesh sides promote airflow and allow you to keep an eye on both babies at a glance no need to disturb their dreams.\u003c\/li\u003e\n\u003cli\u003eComfort Included: Comes complete with two mattresses and a padded end panel, creating a cosy and supportive sleeping environment for your little ones.\u003c\/li\u003e\n\u003cli\u003eBedside Co Sleeping Convenience: Keeps your newborn twins within arm’s reach for easier night feeds, soothing and added peace of mind.\u003c\/li\u003e\n\u003cli\u003eSecure Fixed Height Design: Fixed at 73cm, offering a sturdy and reliable bedside setup you can count on night after night\u003c\/li\u003e\n\u003cli\u003ePractical Storage Solutions: Large under crib storage basket for nappies, blankets and bedtime essentials, plus handy end pockets for smaller must haves because it’s the little things that make a big difference.\u003c\/li\u003e\n\u003cli\u003eSpace Saving Design: A smart and compact twin crib that fits beautifully into your bedroom, helping you make the most of your space without compromising on comfort or safety.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viagadget","offers":[{"title":"Default Title","offer_id":59068543762767,"sku":"NP60893","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/8319\/3167\/files\/NP60893_1.webp?v=1791489384"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/8319\/3167\/collections\/10378856.jpg?v=1791489330","url":"https:\/\/www.traillad.store\/collections\/baby-essentials.oembed","provider":"traillad","version":"1.0","type":"link"}